The Dancehall/Reggae music has endured a slew of public relations nightmares in recent months; particularly its main superstar, Vybz Kartel. However, one veteran artiste believes the local music industry’s image can change for the better.
Prominent deejay and producer, Delly Ranx has proven himself as one of the most consistent artistes of his generation; witnessing the evolution of Dancehall/Reggae music since his debut in 1990. With several hits to boast in three separate decades, Ranx believes his music can help uplift fans of both genres; messages he’s preached since appearing on the local scene.
“I’ve always done positive music from the day I entered the business and I’m sure my music will help to push the reggae/dancehall music in a positive light,”a confident Delly Ranx insisted.
Additionally, Ranx believes that despite Reggae’s struggle to stay relevant as a result of Dancehall’s continued emergence, the response from fans and Dancehall observers will help determine its course going forward.
“The state of music in general can always go forward it’s up to the people who support music to continue to do so,”Delly Ranx said.
One event Delly Ranx believes will transcend Dancehall/Reggae in a positive light is the upcoming Buju Banton benefit concert, set to take place December 3 in Tampa, Florida. Ranx, a long-time friend of the “Gargamel,” will perform at the event; intimating that he’d do anything for Buju while implying that the event will boost the internationally acclaimed singjay’s legacy.
“We want the people to know that Buju is still around although he’s behind bars, not because they say he’s guilty means he’s guilty.”Ranx said.
Meanwhile, Delly Ranx continues his mission to motivate people through his music. Singles such as Thunder Roll featuring the aforementioned Buju Banton, Bad From Birth, One Away Soldier and Could A Runaway alongside British deejay, Gappy Ranks have showcased Delly Ranx’s ability to remain relevant within Dancehall/Reggae genres.
His range is also evident through the production realm; a long-time venture that’s created hit Riddims such as the Saudi Arabia Riddim and, most recently, the Earthstrong Riddim, released in October.
The Earthstrong Riddim features established Dancehall acts such as Shaggy – Party Every Night, Macka Diamond– Nah Fight Over Man and Terro 3000 – Yuh Body Good to name a few.
“I’ve been doing productions for the past 12 years and the reason for this is to help other artiste to establish themselves,”Ranx explained.
Two of the artistes Ranx has established include Froggy MaddSquad, a veteran selector turned producer/deejay and Taranchyla. “Di Trinity” as they call themselves has worked on various projects over the past year; formulating a chemistry Delly Ranx believes can work for the long haul.
“Froggy and Taranchyla are my friends so it’s more like a family vibe we have going on the love of music brought us closer.”