New fusion reggae label Ranch Entertainment, Inc. launched worldwide in early 2011, and now the label invites colleagues, media and music fans to its official launch celebration on June 4, 2012 at Santos Party House in New York City. The label boasts a roster of world-renowned artists including reggae superstar Shaggy, and long-time collaborators Rayvon and Red Fox, in addition to acclaimed producers and songwriters, and a state-of-the-art recording studio.

As the music industry continues to pose hurdles and challenges to the success of rising stars, the mission of Ranch Entertainment is to develop and facilitate innovative approaches for up and coming artists to excel in the current market.

The label launch will be hosted by HOT97 radio personality Jabba, and also commemorates the five-year anniversary of New York-based DJ-collective Rice & Peas. Additionally, the launch festivities sets the scene for the shooting of Rayvon’s latest music video for his breakout track “Selecta,” featured on Ranch Entertainment’s Kingston 13 Riddim album.

Sponsors Bartenura Moscato and Golden Krust will be catering drinks and food for attending media. Radio sponsors include Irie Jam Radio and LinkUp Radio, both 93.5FM affiliates in New York City.