One of Jamaica’s biggest hits (and dances) “Electric Boogie” aka “Electric Slide” has a sweet 2023 remake. Marcia Griffiths teamed up with Shaggy (or the other way around), Amber Lee, Jamila and Moyann, The track was used as the Title track for the Super Bowl Jeep Commercial.
The Jeep® brand’s Big Game one-minute commercial “Electric Boogie” celebrates the brand’s expansion of its electrified lineup across the world, taking the new interpretation of the iconic song into the future with the brand’s new generation of vehicles.
“We’ve brought ‘Electric Boogie’ into the future with our new-generation 4xe electrified lineup to inspire our drivers and a new generation of listeners through a song and dance that embodies the adventure, spirit and passion that our consumers hold for the brand,” said Olivier Francois, global chief marketing officer, Stellantis. “Authenticity is one of the Jeep brand’s core pillars, so it was extremely important to us to release this modernized version of ‘Electric Boogie’ with singer Marcia Griffiths, whose first recording of the song nearly 40 years ago made a huge impact on popular culture. We’d like to think of the commercial as a natural extension of our acclaimed ‘Earth Odyssey’ spot with our Jeep 4xe vehicles and the animal kingdom getting in rhythm with nature.”