Not a day goes by without the world offering surprises, and Etana’s latest video for ‘Mirror,’ produced by Kemar McGregor, is no exception. The video marks another venture into different genres for Etana. While it’s not her first step into the dancehall scene, this new video and its lyrics have stirred up quite the buzz on social media. Dubbed the ‘dopest female artist video’ by McGregor, it features scantily clad women and flashy rides. Whether the video is meant to be taken seriously or as a playful nod to dancehall culture remains unclear, especially as Etana holds nothing back with her lyrics. This may be her first track to carry a parental advisory label, and she doesn’t shy away from firing back at critics who think they have something to say about her appearance. Go Girl!

Longtime Etana fans may experience some physiological shock when seeing her in this video, as she presents herself quite differently from the Reggae princess we’re all familiar with. However, it’s important to remember that artists are called ‘artists’ for a reason. They are creators who continuously reinvent themselves, stepping out of their comfort zones to explore new paths in their careers. Whether it’s a smart move or not for ‘Brand Etana’ to express herself this way, although she keeps an elegant allure… only time will tell. Meanwhile, her ‘I Rise’ album is on repeat today!”